//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~subject:"Corporate social responsibility"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Markenführung
Marketing management
183
Marketingmanagement
183
Brand management
87
Consumer behaviour
66
Konsumentenverhalten
66
Beziehungsmarketing
55
Relationship marketing
55
Brand image
50
Markenimage
50
Strategic management
40
Strategisches Management
40
Firm performance
33
Unternehmenserfolg
33
KMU
28
SME
28
Brand
27
Markenartikel
27
Innovation
26
Competitive advantage
25
Wettbewerbsvorteil
25
market orientation
25
Innovation management
22
Innovationsmanagement
22
Emerging economies
19
Internet marketing
19
Online-Marketing
19
Schwellenländer
19
Social Web
19
Social web
19
Marketing
17
International market entry
16
Internationaler Markteintritt
16
New product development
14
Produktentwicklung
14
Resource-based view
14
Ressourcenorientierter Ansatz
14
Corporate Social Responsibility
12
Customer satisfaction
12
more ...
less ...
Online availability
All
Undetermined
64
Type of publication
All
Article
94
Type of publication (narrower categories)
All
Article in journal
94
Aufsatz in Zeitschrift
94
Case study
2
Fallstudie
2
Language
All
English
94
Author
All
Leenders, Mark A. A. M.
4
Japutra, Arnold
3
Martin, Brett
3
Rahman, Kaleel
3
Areni, Charles Scott
2
Bang, Nguyen
2
Ben Youssef, Kamel
2
Casidy, Riza
2
Leicht, Thomas
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Merrilees, Bill
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Barnier, Virginie de
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Bhargava, Mukesh
1
Biraghi, Silvia
1
Birch, Dawn
1
Bodet, Guillaume
1
Bose, Sunny
1
Boshoff, Christo
1
Bowden, Jana
1
Brashear-Alejandro, Thomas
1
Bridson, Kerrie
1
Bridson, Kerrie Christine
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
646
The journal of brand management : an international journal
557
The journal of product & brand management
386
Journal of retailing and consumer services
292
SpringerLink / Bücher
280
Business strategy and the environment
196
Journal of business ethics : JOBE
185
Corporate social responsibility and environmental management
154
European journal of marketing : EJM
128
Industrial marketing management : the international journal for industrial and high-tech firms
121
International journal of hospitality management
120
Psychology & marketing
114
Journal of marketing communications
113
Asia Pacific journal of marketing and logistics
109
Marketing intelligence & planning
107
Journal of marketing management : MM
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
88
Springer eBook Collection
88
Journal of marketing
79
Cogent business & management
73
Tourism management : research, policies, practice
73
Journal of promotion management : innovations in planning and applied research
72
Marketing letters : a journal of research in marketing
72
Innovatives Markenmanagement
68
Journal of fashion marketing and management
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Journal of promotion management : JPM
68
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
65
International journal of contemporary hospitality management
64
International marketing review
64
International journal of advertising : the review of marketing communications
62
Journal of advertising research
62
Journal of global marketing
59
Qualitative market research : an international journal
59
Business horizons
57
Journal of marketing research : JMR
57
more ...
less ...
Source
All
ECONIS (ZBW)
94
Showing
1
-
10
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
2
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
5
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
6
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
7
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
8
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
9
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
10
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->