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~isPartOf:"Journal of strategic marketing"
~subject:"Mobile application"
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Mobile application
Mobile communications
8
Mobilkommunikation
8
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
3
Kundenzufriedenheit
3
Mobile Anwendung
3
Beziehungsmarketing
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Mobile Business
2
Mobile business
2
Online-Marketing
2
Relationship marketing
2
Telecommunications industry
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Telekommunikationssektor
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Advertising
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Advertising effects
1
Apps
1
Australia
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Australien
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Brand image
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Brasilien
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Brazil
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Cluster analysis
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Clusteranalyse
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Customer Loyalty
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Customer retention
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Dienstleistungsqualität
1
Digital Natives
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Emotion
1
Fuzzy logic
1
Fuzzy sets
1
Fuzzy-Set-Theorie
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Generation Z
1
India
1
Indian Telecom Sector
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Indien
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Dinsmore, John
1
Dugan, Riley G.
1
Lim, Weng Marc
1
Linnhoff, Stefan
1
Rasul, Tareq Faizur
1
Smith, Katherine Taken
1
Soleimani, Samaneh
1
Wijeratne, Aaron
1
Wright, Scott A.
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Journal of strategic marketing
International journal of networking and virtual organisations : IJNVO
12
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of retailing and consumer services
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Information systems research : ISR
9
Technological forecasting & social change : an international journal
8
International journal of business information systems : IJBIS
7
SpringerLink / Bücher
6
Handbook of research in mobile business : technical, methodological, and social perspectives
5
International journal of consumer studies
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of hospitality marketing & management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Electronic commerce research
4
International journal of information technology and management : IJITM
4
Journal of internet commerce
4
4OR : a quarterly journal of operations research
3
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
3
Decision sciences
3
Decision support systems : DSS ; the international journal
3
Information economics and policy : IEP
3
Information systems and e-business management : ISeB
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services, economics and management
3
International journal of technology marketing : IJTMkt
3
Journal of education for business
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global information management
3
Journal of management information systems : JMIS
3
Journal of marketing
3
MIS quarterly
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
3
The journal of applied business research
3
Tourism management perspectives : TMP
3
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ECONIS (ZBW)
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1
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
2
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
3
Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications
Dinsmore, John
;
Dugan, Riley G.
;
Wright, Scott A.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011591919
Saved in:
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