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~isPartOf:"Journal of strategic marketing"
~subject:"Relationship marketing"
~type_genre:"Bibliographie"
~type_genre:"Fallstudie"
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How to manage consumer tribes
Canniford, Robin
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 591-606
Persistent link: https://www.econbiz.de/10009533075
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