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~isPartOf:"Journal of strategic marketing"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of strategic marketing
The journal of business & industrial marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
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2019
Persistent link: https://www.econbiz.de/10012202813
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2
Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon
(
contributor
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2013
Persistent link: https://www.econbiz.de/10009781118
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3
Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J.
(
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)
-
2011
Persistent link: https://www.econbiz.de/10009533084
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4
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
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