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Journal of strategic marketing
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Customer-centric marketing strategies : tools for building organizational performance
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International journal of electronic customer relationship management : IJECRM
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Basler Schriften zum Marketing
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Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
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Cases on innovations in educational marketing : transnational and technological strategies
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Deep knowledge of B2B relationships within and across borders
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Digital and social media marketing : a results-driven approach
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Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Gabler-Lehrbuch
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Global business and organizational excellence : a review of research & best practices
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Handbuch Kundenbindungsmanagement
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
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International journal of business innovation and research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Management decision : MD
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How to manage consumer tribes
Canniford, Robin
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 591-606
Persistent link: https://www.econbiz.de/10009533075
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