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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~person:"Esteban-Bravo, Mercedes"
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Journal of targeting, measurement and analysis for marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Schriften zu Dialogmarketing 'revisited'
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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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