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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Buff, Philipp"
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Consumer preferences
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Buff, Philipp
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Journal of targeting, measurement and analysis for marketing
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
Technological forecasting & social change : an international journal
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Der Effekt der Präsentationsform auf die Prognosefähigkeit frühzeitiger Konzepttests : empirische Analysen unter Berücksichtigung des objektiven und subjektiven Konzeptverständniss...
Buff, Philipp
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2018
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