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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Theorie"
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Journal of targeting, measurement and analysis for marketing
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of consumer behaviour : an international research review
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Cultural and age-related differences in reliability : an empirical study in the United States, Japan and Malaysia
Moschis, George P.
;
Fon Sim Ong
;
Abessi, Masoud
; …
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 141-151
Persistent link: https://www.econbiz.de/10009426790
Saved in:
2
How consumer expertise moderates the relationship between materialism and attitude toward advertising
Osmonbekov, Talai
;
Gregory, Brian T.
;
Brown, Willam
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 321-327
Persistent link: https://www.econbiz.de/10003919501
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