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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Computer operations"
~subject:"Product quality"
~type_genre:"Aufsatz in Zeitschrift"
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David A. Aaker
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Journal of targeting, measurement and analysis for marketing
Journal of agricultural and applied economics
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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International business review : the official journal of the European International Business Academy
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The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis
Vassilikopoulou, Aikaterini
;
Lepetsos, Apostolos
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003830418
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2
Planning of online and offline B2B promotion with conjoint analysis
Jensen, Morten Bach
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 203-213
Persistent link: https://www.econbiz.de/10003760627
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