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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~type_genre:"Fallstudie"
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Consumer behaviour
Marketing management
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3
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2
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1
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1
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Fallstudie
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Baidya, Mehir Kumar
1
Basu, Partha
1
Jong Woo Jun
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Kim, Mi Jung
1
Patterson, Laura
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Journal of targeting, measurement and analysis for marketing
Building corporate identity, image and reputation in the digital era
8
Case studies on MNCs in India
6
Entrepreneurship marketing : principles and practice of SME marketing
6
European journal of marketing : EJM
6
Harvard business review : HBR
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Journal of marketing management : MM
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
wi - Wirtschaft
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of technology marketing : IJTMkt
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Premier reference source
3
The marketing review
3
UTB / Management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Brands : interdisciplinary perspectives
2
Cases on branding strategies and product development : successes and pitfalls
2
Corporate communications : an international journal
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Digital and social media marketing : a results-driven approach
2
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
2
Fallstudien zur Unternehmensführung
2
Handbook of Islamic marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of wine business research : IJWBR
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Journal of vacation marketing : an international journal
2
Lehrbuch
2
MNCs in India : issues and challenges
2
Management decision : MD
2
Management for professionals
2
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A case study of mobile advertising in South Korea: personalisation and digital multimedia broadcasting (DMB)
Kim, Mi Jung
;
Jong Woo Jun
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
2
,
pp. 129-138
Persistent link: https://www.econbiz.de/10003700303
Saved in:
2
Effectiveness of
marketing
expenditures : a brand level case study
Baidya, Mehir Kumar
;
Basu, Partha
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003760622
Saved in:
3
Taking on the metrics challenge
Patterson, Laura
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 270-276
Persistent link: https://www.econbiz.de/10003593910
Saved in:
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