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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Corporate Governance"
~subject:"KMU"
~subject:"Marketingmanagement"
~subject:"Switzerland"
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Journal of targeting, measurement and analysis for marketing
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Marketing
audits : the forgotten side
of
management?
Gama, António Pimenta da
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 212-222
Persistent link: https://www.econbiz.de/10009702564
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