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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Roehm, Michelle L."
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Roehm, Michelle L.
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Journal of the Academy of Marketing Science
Marketing : ZFP ; journal of research and management
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The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
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