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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Beck, Joshua T."
~person:"D'Mello, Jason"
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Beck, Joshua T.
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Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
2
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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