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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
918
Relationship marketing
264
Beziehungsmarketing
263
USA
208
United States
208
Brand image
190
Markenimage
190
Brand management
188
Markenführung
188
Advertising effects
150
Customer satisfaction
150
Kundenzufriedenheit
150
Werbewirkung
150
Marketing management
146
Marketingmanagement
146
Social Web
120
Social web
120
Brand
107
Markenartikel
106
Emotion
104
Dienstleistungsqualität
93
Service quality
93
Online-Marketing
90
Personality psychology
84
Persönlichkeitspsychologie
84
Viral marketing
84
Virales Marketing
84
Experiment
82
Market research
76
Marktforschung
76
Einzelhandel
74
Online retailing
74
Online-Handel
74
Retail trade
74
Advertising
73
Werbung
73
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72
Verkaufspersonal
72
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421
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121
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954
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11
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Aufsatz in Zeitschrift
965
Collection of articles of several authors
11
Sammelwerk
11
Case study
1
Fallstudie
1
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Grewal, Dhruv
14
Woodside, Arch G.
10
Bagozzi, Richard P.
9
Yi, Youjae
9
Kumar, V.
8
Ruyter, Ko de
8
Homburg, Christian
7
Kukar-Kinney, Monika
6
Chan, Eugene Y.
5
Eisend, Martin
5
Hagtvedt, Henrik
5
Hennig-Thurau, Thorsten
5
Herrmann, Andreas
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Sprott, David E.
5
Albrecht, Carmen-Maria
4
Arnold, Mark J.
4
Bigné Alcañiz, J. Enrique
4
Blut, Markus
4
Bodur, H. Onur
4
Das, Gopal
4
Gonc̦alves, Helena Martins
4
Gustafsson, Anders
4
Hollebeek, Linda D.
4
Keeling, Debbie I.
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Moschis, George P.
4
Motyka, Scott
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sung, Yongjun
4
Suri, Rajneesh
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Alavi, Sascha
3
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Journal of the Academy of Marketing Science
Psychology & marketing
Journal of business research : JBR
2,020
Journal of retailing and consumer services
1,967
International journal of consumer studies
758
International journal of hospitality management
758
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
Management science : journal of the Institute for Operations Research and the Management Sciences
378
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
342
Journal of travel and tourism marketing
341
Journal of marketing communications
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of marketing management : MM
331
Journal of international consumer marketing
319
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
309
Cogent business & management
306
Marketing letters : a journal of research in marketing
304
Journal of marketing
296
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
Journal of fashion marketing and management
289
The journal of consumer marketing
289
International journal of contemporary hospitality management
281
International journal of internet marketing and advertising : IJIMA
280
The international review of retail, distribution and consumer research
274
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
266
The journal of services marketing
265
Marketing intelligence & planning
262
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
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ECONIS (ZBW)
965
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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