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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Mollá Descals, Alejandro"
~subject:"Electronic Commerce"
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Electronic Commerce
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Retail trade
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Consumer behaviour
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Mollá Descals, Alejandro
Frasquet Deltoro, Marta
2
Hänninen, Mikko
2
Saarijärvi, Hannu
2
Bansal, Sanchita
1
Bertrandie, Laura
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Bolton, Ruth N.
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Malhotra, Gunjan
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Ruiz-Molina, Maria-Eugenia
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Journal of the Academy of Marketing Science
The international review of retail, distribution and consumer research
International journal of retail & distribution management
1
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ECONIS (ZBW)
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
2
Determinants of website traffic : the case of European fashion apparel retailers
Mollá Descals, Alejandro
;
Frasquet Deltoro, Marta
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010384762
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