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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer attitudes"
~subject:"Luxury goods"
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Consumer attitudes
Luxury goods
Kaufentscheidung
17
Purchase decision
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Consumer behaviour
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Luxusgüter
7
Market research
6
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Baghi, Ilaria
1
Barnier, Virginie de
1
Falcy, Sandrine
1
Gabrielli, Veronica
1
Geiger-Oneto, Stephanie
1
Gelb, Betsy D.
1
Grappi, Silvia
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Hennigs, Nadine
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Hess, James D.
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Hudders, Liselot
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Klarmann, Christiane
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1
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1
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1
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Journal of the Academy of Marketing Science
The journal of brand management : an international journal
BestMasters
2
Journal of business research : JBR
2
Journal of marketing theory and practice
2
Wissenschaftliche Schriften der WWU Münster / 4
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Building consumer-brand relationship in luxury brand management
1
Contemporary trends in innovative marketing strategies
1
Discussion paper / Center for Economic Research, Tilburg University
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Econometric Institute research papers
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Green marketing and environmental responsibility in modern corporations
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Impact of globalization and advanced technologies on online business models
1
International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
Journal of air transport management
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Journal of consumer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Munich Business School working paper
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Nankai business review international
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Organizations and social networking : utilizing social media to engage consumers
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Real estate economics : journal of the American Real Estate and Urban Economics Association
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World review of entrepreneurship, management and sustainable development
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Young consumers : insight and ideas for responsible marketers
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1
"Buying status" by choosing or rejecting luxury brands and their counterfeits
Geiger-Oneto, Stephanie
;
Gelb, Betsy D.
;
Walker, Doug
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 357-372
Persistent link: https://www.econbiz.de/10009747840
Saved in:
2
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
3
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
4
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
5
The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands
Magnoni, Fanny
;
Roux, Elyette
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 595-608
Persistent link: https://www.econbiz.de/10009568311
Saved in:
6
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
7
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
8
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
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