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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~person:"Hopkins, Christopher D."
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Journal of the Academy of Marketing Science
The journal of business & industrial marketing
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
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