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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Coussement, Kristof"
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Coussement, Kristof
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Journal of the Academy of Marketing Science
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
European journal of marketing : EJM
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Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
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Benoit, Dries F.
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Van den Poel, Dirk
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2009
Persistent link: https://www.econbiz.de/10003936779
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