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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Direct marketing"
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Direct marketing
Computer-assisted marketing
9
IT-gestütztes Marketing
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Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
3
Konsumentenverhalten
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Customer value
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Kundenwert
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ARCH model
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ARCH-Modell
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B-to-B-Marketing
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Business-to-business marketing
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Customer acquisition
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Customer analysis
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Direktmarketing
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Financial services
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Finanzdienstleistung
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Information provision
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Information services
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Informationsdienstleistung
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Informationsversorgung
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Internal communication
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Interne Kommunikation
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Kundenanalyse
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Kundengewinnung
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Licence
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Lizenz
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Market segmentation
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Marketing theory
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Marketingtheorie
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Marktsegmentierung
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Multivariate Analyse
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Multivariate analysis
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Product design
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Baecke, Philippe
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Van den Poel, Dirk
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Journal of the Academy of Marketing Science
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Direct store delivery : concepts, applications and instruments
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
SpringerLink / Bücher
2
Berichte aus der Betriebswirtschaft
1
Central European business review : CEBR
1
Computational Management Science : CMS
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Fremdfinanzierung von Gebrauchsgütern : das alltägliche Risiko
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler Edition Wissenschaft
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Lehrbuch
1
Marketing - wie Sie Kunden gewinnen und halten
1
Quantitative marketing and economics : QME
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Springer eBook Collection / Business and Economics
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The journal of personal selling & sales management : JPSSM
1
Vertriebssteuerung in der Finanzdienstleistungsindustrie
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ECONIS (ZBW)
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Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
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2010
Persistent link: https://www.econbiz.de/10008821739
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