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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Search: subject_exact:"Marketing-Informationssystem"
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Computer-assisted marketing
9
IT-gestütztes Marketing
9
Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Customer value
2
Kundenwert
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B-to-B-Marketing
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Business-to-business marketing
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Customer acquisition
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Direct marketing
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Finanzdienstleistung
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Information services
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Informationsdienstleistung
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Informationsversorgung
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Licence
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Marketing theory
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Marketingtheorie
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Multivariate analysis
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Van den Poel, Dirk
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Moenaert, Rudy K.
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Nakata, Cheryl
1
Rhee, Subom
1
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Zhu, Zhen
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Journal of the Academy of Marketing Science
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
SpringerLink / Bücher
13
Harvard business review : HBR
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
10
Journal of retailing and consumer services
10
The journal of personal selling & sales management : JPSSM
9
Harvard-Business-Manager : das Wissen der Besten
7
Springer eBook Collection / Business and Economics
7
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
6
Gabler Edition Wissenschaft
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Direct store delivery : concepts, applications and instruments
4
ERIM report series research in management
4
Mit 60 Tabellen
4
Premier reference source
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Berichte aus der Betriebswirtschaft
3
Berichte aus der Wirtschaftsinformatik
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
Data mining for design and marketing
3
Diskussionsarbeit
3
Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
HMD : Praxis der Wirtschaftsinformatik
3
Interactive and multi-channel marketing
3
International journal of business innovation and research
3
International journal of electronic commerce : IJEC
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing analytics : JMA
3
Journal of service research : JSR
3
Schriftenreihe Unternehmensführung und Marketing
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Vertriebsprozesse
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ECONIS (ZBW)
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1
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Marketing control rights and their distribution within technology licensing agreements : a real options perspective
Boyd, D. Eric
;
Brown, Brian P.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 659-672
Persistent link: https://www.econbiz.de/10009621885
Saved in:
3
Integrating marketing and information services functions : a complementarity and competence perspective
Nakata, Cheryl
;
Zhu, Zhen
;
Izberk-Bilgin, Elif
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009381728
Saved in:
4
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
5
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
6
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
7
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
8
Integrating service and design : the influences of organizational and communication factors on relative product and service characteristics
Antioco, Michael
;
Moenaert, Rudy K.
;
Feinberg, Richard A.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 501-521
Persistent link: https://www.econbiz.de/10003800583
Saved in:
9
Including the effects of prior and recent contact effort in a customer scoring model for database marketing
Rhee, Subom
;
MacIntyre, Shelby H.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 538-551
Persistent link: https://www.econbiz.de/10003800592
Saved in:
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