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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"spa"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Produktentwicklung"
~type_genre:"Article in journal"
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Brand management
Consumer behaviour
Produktentwicklung
Konsumentenverhalten
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
USA
86
United States
86
Markenführung
76
Customer satisfaction
72
Kundenzufriedenheit
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
58
Innovation
56
Brand image
55
Markenimage
55
Marketing
53
Lieferantenmanagement
52
Supplier relationship management
52
Dienstleistungsqualität
51
Firm performance
51
Service quality
51
Unternehmenserfolg
50
Theory
49
Marketing theory
48
Marketingtheorie
48
Theorie
48
Social Web
39
Social web
39
Einzelhandel
36
Internet marketing
36
New product development
36
Online-Marketing
36
Retail trade
36
Innovation management
32
Innovationsmanagement
32
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172
Free
23
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Article
319
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319
Collection of articles of several authors
1
Sammelwerk
1
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English
Spanish
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Grewal, Dhruv
9
Kumar, V.
7
Homburg, Christian
6
Bagozzi, Richard P.
5
Calantone, Roger J.
4
Hagtvedt, Henrik
4
Hamilton, Rebecca W.
4
Hennig-Thurau, Thorsten
4
Hoyer, Wayne D.
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Bayus, Barry L.
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Houston, Mark B.
3
Keller, Kevin Lane
3
Marinova, Detelina
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Palmatier, Robert W.
3
Rubera, Gaia
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Stock-Homburg, Ruth
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Voorhees, Clay M.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arens, Zachary G.
2
Arunachalam, S.
2
Backhaus, Klaus
2
Bahadir, S. Cem
2
Baker, Julie
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,233
Journal of retailing and consumer services
1,968
International journal of consumer studies
760
International journal of hospitality management
758
Psychology & marketing
682
The journal of brand management : an international journal
632
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
The journal of product & brand management
501
Asia Pacific journal of marketing and logistics
420
European journal of marketing : EJM
405
Management science : journal of the Institute for Operations Research and the Management Sciences
393
The journal of product innovation management : an international publication of the Product Development & Management Association
391
Journal of marketing research : JMR
384
Journal of marketing management : MM
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Technological forecasting & social change : an international journal
342
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of marketing
337
Journal of travel and tourism marketing
336
Tourism management : research, policies, practice
335
Journal of marketing communications
326
Marketing letters : a journal of research in marketing
325
Journal of international consumer marketing
322
Journal of retailing
322
Cogent business & management
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
Journal of fashion marketing and management
309
International journal of retail & distribution management
308
Journal of consumer behaviour : an international research review
296
Marketing intelligence & planning
294
The journal of consumer marketing
292
International journal of contemporary hospitality management
285
The journal of services marketing
281
The international review of retail, distribution and consumer research
280
Journal of business ethics : JOBE
268
Journal of hospitality marketing & management
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
244
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ECONIS (ZBW)
319
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319
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
4
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
7
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
8
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
9
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
10
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
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