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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Innovationsmanagement"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Innovationsmanagement
Internet marketing
Konsumentenverhalten
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
USA
86
United States
86
Brand management
76
Markenführung
76
Customer satisfaction
72
Kundenzufriedenheit
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
58
Innovation
56
Brand image
55
Markenimage
55
Marketing
53
Lieferantenmanagement
52
Supplier relationship management
52
Dienstleistungsqualität
51
Firm performance
51
Service quality
51
Unternehmenserfolg
50
Theory
49
Marketing theory
48
Marketingtheorie
48
Theorie
48
Social Web
39
Social web
39
Einzelhandel
36
New product development
36
Online-Marketing
36
Retail trade
36
Produktentwicklung
35
Innovation management
32
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174
Free
26
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Article
312
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
313
Aufsatzsammlung
1
Language
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English
Spanish
Author
All
Grewal, Dhruv
10
Kumar, V.
7
Bagozzi, Richard P.
5
Homburg, Christian
5
Ruyter, Ko de
5
Arunachalam, S.
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Kukar-Kinney, Monika
4
Palmatier, Robert W.
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Gremler, Dwayne D.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Marinova, Detelina
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Ramaswami, Sridhar N.
3
Rubera, Gaia
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Bohlmann, Jonathan D.
2
Böhm, Eva
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,538
Journal of retailing and consumer services
1,980
Technological forecasting & social change : an international journal
920
International journal of hospitality management
796
International journal of consumer studies
759
Psychology & marketing
686
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
International journal of innovation management
580
International journal of technology management : IJTM
460
Management science : journal of the Institute for Operations Research and the Management Sciences
459
Industrial marketing management : the international journal for industrial and high-tech firms
452
Research policy : policy, management and economic studies of science, technology and innovation
446
Technovation : the international journal of technological innovation, entrepreneurship and technology management
432
Journal of open innovation : technology, market, and complexity
430
Technology analysis & strategic management
424
The journal of product & brand management
410
Asia Pacific journal of marketing and logistics
406
European journal of marketing : EJM
383
Journal of marketing research : JMR
371
Cogent business & management
367
Tourism management : research, policies, practice
365
The journal of brand management : an international journal
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing management : MM
344
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
344
Journal of travel and tourism marketing
342
Journal of marketing communications
338
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Journal of retailing
321
Journal of international consumer marketing
320
Marketing letters : a journal of research in marketing
315
Journal of marketing
314
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
313
International journal of contemporary hospitality management
300
IEEE transactions on engineering management : EM
299
International journal of retail & distribution management
298
Journal of consumer behaviour : an international research review
294
Journal of business ethics : JOBE
293
Journal of fashion marketing and management
291
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ECONIS (ZBW)
313
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
4
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
7
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
8
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
9
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
10
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
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