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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Internet marketing
Marketing
Konsumentenverhalten
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
USA
86
United States
86
Brand management
76
Markenführung
76
Customer satisfaction
72
Kundenzufriedenheit
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
58
Innovation
56
Brand image
55
Markenimage
55
Lieferantenmanagement
52
Supplier relationship management
52
Dienstleistungsqualität
51
Firm performance
51
Service quality
51
Unternehmenserfolg
50
Theory
49
Marketing theory
48
Marketingtheorie
48
Theorie
48
Social Web
39
Social web
39
Einzelhandel
36
New product development
36
Online-Marketing
36
Retail trade
36
Produktentwicklung
35
Innovation management
32
Innovationsmanagement
32
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Undetermined
169
Free
28
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Article
329
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
330
Collection of articles of several authors
3
Interview
3
Sammelwerk
3
Annual report
1
Jahresbericht
1
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Language
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English
Spanish
Author
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Grewal, Dhruv
12
Kumar, V.
7
Homburg, Christian
6
Bagozzi, Richard P.
5
Ruyter, Ko de
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Kukar-Kinney, Monika
4
Monroe, Kent B.
4
Palmatier, Robert W.
4
Arunachalam, S.
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Dubinsky, Alan J.
3
Gremler, Dwayne D.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Scheinbaum, Angeline Close
3
Schlager, Tobias
3
Sheth, Jagdish N.
3
Sotgiu, Francesca
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Backhaus, Klaus
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Böhm, Eva
2
Chandon, Pierre
2
Chari, Simos
2
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Published in...
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,144
Journal of retailing and consumer services
1,973
International journal of consumer studies
761
International journal of hospitality management
761
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
European journal of marketing : EJM
439
Asia Pacific journal of marketing and logistics
412
The journal of product & brand management
412
Journal of marketing management : MM
391
Management science : journal of the Institute for Operations Research and the Management Sciences
390
Journal of marketing research : JMR
383
The journal of brand management : an international journal
358
Tourism management : research, policies, practice
352
Journal of marketing
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Journal of travel and tourism marketing
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing communications
343
Journal of retailing
321
Journal of international consumer marketing
320
Marketing letters : a journal of research in marketing
319
Technological forecasting & social change : an international journal
315
Cogent business & management
312
Journal of business ethics : JOBE
300
Marketing intelligence & planning
298
Journal of consumer behaviour : an international research review
297
International journal of retail & distribution management
295
The journal of consumer marketing
295
Journal of fashion marketing and management
292
International journal of contemporary hospitality management
290
International journal of internet marketing and advertising : IJIMA
283
Industrial marketing management : the international journal for industrial and high-tech firms
281
The international review of retail, distribution and consumer research
274
Journal of hospitality marketing & management
267
The journal of services marketing
267
Journal of advertising research
265
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
261
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Source
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ECONIS (ZBW)
330
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1
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10
of
330
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
4
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.
;
Sridharan, Srinivas
;
Mavondo, Felix T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215
Saved in:
5
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
8
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
9
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
10
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
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