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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Produktentwicklung"
~type_genre:"Article in journal"
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Consumer behaviour
Produktentwicklung
Konsumentenverhalten
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
USA
86
United States
86
Brand management
76
Markenführung
76
Customer satisfaction
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Kundenzufriedenheit
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Marktforschung
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Salespeople
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Innovation
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Firm performance
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Einzelhandel
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Online-Marketing
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Article in journal
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296
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Spanish
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Grewal, Dhruv
9
Kumar, V.
7
Homburg, Christian
6
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Hoyer, Wayne D.
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Calantone, Roger J.
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Houston, Mark B.
3
Marinova, Detelina
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Stock-Homburg, Ruth
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Bohlmann, Jonathan D.
2
Bornemann, Torsten
2
Chandon, Pierre
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,047
Journal of retailing and consumer services
1,933
International journal of consumer studies
756
International journal of hospitality management
729
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The journal of product & brand management
404
Asia Pacific journal of marketing and logistics
399
The journal of product innovation management : an international publication of the Product Development & Management Association
388
Management science : journal of the Institute for Operations Research and the Management Sciences
378
Journal of marketing research : JMR
360
European journal of marketing : EJM
358
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Technological forecasting & social change : an international journal
335
Journal of marketing management : MM
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of international consumer marketing
313
Journal of travel and tourism marketing
313
Marketing letters : a journal of research in marketing
306
Journal of retailing
304
Journal of marketing
303
Cogent business & management
300
Journal of marketing communications
296
International journal of retail & distribution management
293
Tourism management : research, policies, practice
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
288
The journal of consumer marketing
284
The international review of retail, distribution and consumer research
273
The journal of services marketing
266
International journal of contemporary hospitality management
264
Journal of business ethics : JOBE
261
Industrial marketing management : the international journal for industrial and high-tech firms
260
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
251
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
296
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1
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296
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
4
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
7
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
8
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
9
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
10
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
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