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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Beverland, Michael B."
~person:"Falk, Tomas"
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Beverland, Michael B.
Falk, Tomas
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Journal of the Academy of Marketing Science
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The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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2
Exploring consumer conflict management in service encounters
Beverland, Michael B.
;
Kates, Steven M.
;
Lindgreen, Adam
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 617-633
Persistent link: https://www.econbiz.de/10008747765
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