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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Gustafsson, Anders"
~source:"econis"
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Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Gustafsson, Anders
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
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