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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Markenführung
Konsumentenverhalten
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
USA
86
United States
86
Brand management
76
Customer satisfaction
72
Kundenzufriedenheit
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
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Innovation
56
Brand image
55
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Marketing
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Lieferantenmanagement
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Supplier relationship management
52
Dienstleistungsqualität
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Firm performance
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Service quality
51
Unternehmenserfolg
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Theory
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48
Marketingtheorie
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Theorie
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Social web
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36
Internet marketing
36
New product development
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Online-Marketing
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Retail trade
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Produktentwicklung
35
Innovation management
32
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Collection of articles of several authors
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Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Homburg, Christian
5
Hagtvedt, Henrik
4
Hamilton, Rebecca W.
4
Hennig-Thurau, Thorsten
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Bayus, Barry L.
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Houston, Mark B.
3
Hoyer, Wayne D.
3
Keller, Kevin Lane
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Palmatier, Robert W.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Voorhees, Clay M.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arens, Zachary G.
2
Arunachalam, S.
2
Backhaus, Klaus
2
Bahadir, S. Cem
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,082
Journal of retailing and consumer services
1,965
International journal of consumer studies
759
International journal of hospitality management
752
Psychology & marketing
675
The journal of brand management : an international journal
632
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of product & brand management
493
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
395
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
341
Journal of travel and tourism marketing
335
Tourism management : research, policies, practice
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
325
Journal of retailing
322
Journal of international consumer marketing
321
Journal of marketing
312
Marketing letters : a journal of research in marketing
308
International journal of retail & distribution management
307
Journal of fashion marketing and management
304
Cogent business & management
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The international review of retail, distribution and consumer research
280
The journal of services marketing
274
Technological forecasting & social change : an international journal
269
Journal of business ethics : JOBE
266
Journal of hospitality marketing & management
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
244
Food policy : economics planning and politics of food and agriculture
243
Journal of food products marketing
238
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ECONIS (ZBW)
294
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1
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294
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
4
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
7
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
8
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
9
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
10
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
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