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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Textbook"
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Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
USA
86
United States
86
Brand management
76
Markenführung
76
Customer satisfaction
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
58
Innovation
56
Brand image
55
Markenimage
55
Marketing
53
Lieferantenmanagement
52
Supplier relationship management
52
Dienstleistungsqualität
51
Firm performance
51
Service quality
51
Unternehmenserfolg
50
Theory
49
Marketing theory
48
Marketingtheorie
48
Theorie
48
Social Web
39
Social web
39
Einzelhandel
36
Internet marketing
36
New product development
36
Online-Marketing
36
Retail trade
36
Produktentwicklung
35
Innovation management
32
Innovationsmanagement
32
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159
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21
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Article
311
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Graue Literatur
Textbook
Aufsatz in Zeitschrift
312
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
Author
All
Grewal, Dhruv
11
Kumar, V.
7
Bagozzi, Richard P.
6
Homburg, Christian
6
Grégoire, Yany
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Wieseke, Jan
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Jarvis, Cheryl Burke
3
Marinova, Detelina
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Rapp, Adam
3
Robinson, Stacey G.
3
Schlager, Tobias
3
Singh, Jagdip
3
Sotgiu, Francesca
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Voorhees, Clay M.
3
Zablah, Alex R.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,039
Journal of retailing and consumer services
2,029
International journal of hospitality management
894
International journal of consumer studies
762
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Asia Pacific journal of marketing and logistics
429
Working paper / National Bureau of Economic Research, Inc.
417
Tourism management : research, policies, practice
405
The journal of product & brand management
394
Journal of travel and tourism marketing
390
European journal of marketing : EJM
373
Journal of marketing research : JMR
368
The journal of brand management : an international journal
356
The journal of services marketing
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Journal of marketing management : MM
340
Journal of retailing
333
International journal of contemporary hospitality management
324
Journal of international consumer marketing
317
Journal of marketing
315
Cogent business & management
313
The service industries journal
313
Marketing letters : a journal of research in marketing
308
Journal of consumer behaviour : an international research review
306
Journal of hospitality marketing & management
305
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
International journal of retail & distribution management
302
Journal of marketing communications
298
The journal of consumer marketing
291
Journal of fashion marketing and management
290
The international review of retail, distribution and consumer research
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Technological forecasting & social change : an international journal
275
Journal of business ethics : JOBE
273
Marketing intelligence & planning
256
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
253
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ECONIS (ZBW)
312
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1
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312
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
4
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
7
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
8
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
9
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
10
Hideous but worth it : distinctive ugliness as a signal of luxury
Cesareo, Ludovica
;
Townsend, Claudia
;
Pavlov, Eugene
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 636-657
Persistent link: https://www.econbiz.de/10014251253
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