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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Textbook"
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Konsumentenverhalten
Marketingmanagement
Consumer behaviour
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
USA
86
United States
86
Brand management
76
Markenführung
76
Customer satisfaction
72
Kundenzufriedenheit
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
58
Innovation
56
Brand image
55
Markenimage
55
Marketing
53
Lieferantenmanagement
52
Supplier relationship management
52
Dienstleistungsqualität
51
Firm performance
51
Service quality
51
Unternehmenserfolg
50
Theory
49
Marketing theory
48
Marketingtheorie
48
Theorie
48
Social Web
39
Social web
39
Einzelhandel
36
Internet marketing
36
New product development
36
Online-Marketing
36
Retail trade
36
Produktentwicklung
35
Innovation management
32
Innovationsmanagement
32
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All
Undetermined
184
Free
26
Type of publication
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Article
353
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Graue Literatur
Textbook
Aufsatz in Zeitschrift
356
Collection of articles of several authors
4
Sammelwerk
4
Language
All
English
Author
All
Grewal, Dhruv
10
Kumar, V.
10
Homburg, Christian
7
Morgan, Neil A.
7
Palmatier, Robert W.
6
Bagozzi, Richard P.
5
Ruyter, Ko de
5
Arunachalam, S.
4
Burton, Scot
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Kukar-Kinney, Monika
4
Rust, Roland T.
4
Blut, Markus
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Eggert, Andreas
3
Feng, Hui
3
Hamilton, Rebecca W.
3
Houston, Mark B.
3
Hoyer, Wayne D.
3
Hult, G. Tomas M.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sheth, Jagdish N.
3
Sotgiu, Francesca
3
Varadarajan, Rajan
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Whitler, Kimberly A.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Backhaus, Klaus
2
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Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
2,143
Journal of retailing and consumer services
1,963
International journal of consumer studies
757
International journal of hospitality management
745
Psychology & marketing
671
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
European journal of marketing : EJM
453
Working paper / National Bureau of Economic Research, Inc.
417
Asia Pacific journal of marketing and logistics
416
Journal of marketing management : MM
407
The journal of product & brand management
407
The journal of brand management : an international journal
385
Management science : journal of the Institute for Operations Research and the Management Sciences
377
Journal of marketing research : JMR
373
Journal of marketing communications
365
Industrial marketing management : the international journal for industrial and high-tech firms
350
Journal of marketing
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of strategic marketing
340
Journal of travel and tourism marketing
322
Marketing letters : a journal of research in marketing
317
Journal of international consumer marketing
316
Journal of retailing
314
Marketing intelligence & planning
309
Cogent business & management
305
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Tourism management : research, policies, practice
305
International journal of retail & distribution management
302
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
292
Journal of business ethics : JOBE
288
Journal of fashion marketing and management
288
The international review of retail, distribution and consumer research
277
International journal of contemporary hospitality management
271
Technological forecasting & social change : an international journal
271
The journal of services marketing
265
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
252
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ECONIS (ZBW)
356
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356
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
4
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
5
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
8
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
9
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
10
Executive confidence and myopic marketing management
Tuck Siong Chung
;
Low, Angie
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1118-1142
Persistent link: https://www.econbiz.de/10014336210
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