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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bagga, Charan K."
~subject:"Kundenbindungsprogramm"
~subject:"Unternehmenserfolg"
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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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