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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Cron, William L."
~subject:"Resource-based view"
~type:"article"
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
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