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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Daryanto, Ahmad"
~person:"Payne, Adrian"
~person:"Rust, Roland T."
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Daryanto, Ahmad
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
5
Handbook of research on customer equity in marketing
1
Handbook of service science ; [Vol. 1]
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Report / Marketing Science Institute
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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The customer value proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
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2
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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