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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Evanschitzky, Heiner"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Kundenbindungsprogramm
Lieferantenmanagement
Beziehungsmarketing
1
Consumer behaviour
1
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Loyalty program
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Evanschitzky, Heiner
Scheer, Lisa K.
5
Palmatier, Robert W.
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3
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Journal of the Academy of Marketing Science
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
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SpringerLink / Bücher
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ECONIS (ZBW)
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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