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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Fok, Dennis"
~subject:"Kundenbindungsprogramm"
~subject:"Unternehmenserfolg"
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Kundenbindungsprogramm
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Fok, Dennis
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Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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