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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Folse, Judith Anne Garretson"
~source:"econis"
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Journal of the Academy of Marketing Science
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
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