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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Guitart, Ivan A."
~subject:"Television"
~subject:"Werbewirkung"
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Television
Werbewirkung
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Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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