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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Lusch, Robert F."
~subject:"Marketing theory"
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Marketing theory
Marketingtheorie
5
Dienstleistungsmarketing
3
Service-Dominant Logic
3
Service-dominant logic
3
Services marketing
3
Beziehungsmarketing
2
Relationship marketing
2
Auftragsfertigung
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Betriebliche Wertschöpfung
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Customer satisfaction
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Ecosystems
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Institutionenökonomik
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Lusch, Robert F.
Vargo, Stephen L.
3
Crosno, Jody L.
2
Darroch, Jenny
2
Kotler, Philip
2
Palmatier, Robert W.
2
Webster, Frederick E.
2
Achrol, Ravi S.
1
Arnold, Todd J.
1
Bansal, Harvir S.
1
Barney, Jay B.
1
Beatty, Sharon E.
1
Blazevic, Vera
1
Breivik, Einar
1
Chabowski, Brian R.
1
Chari, Simos
1
Chatterjee, Sharmila C.
1
Clark, Terry D.
1
Dahlstrom, Robert
1
Dalla Pozza, Ilaria
1
DeLeon, Anthony J.
1
Dietz, Bart
1
Donaldson, Thomas
1
Driessen, Paul H.
1
Drucker, Peter F.
1
Evans, Kenneth R.
1
Fang, Eric
1
Feng, Hui
1
Fisher, Robert J.
1
Freling, Traci H.
1
Gaski, John F.
1
Gleim, Mark R.
1
Godfrey, Andrea L.
1
Grewal, Dhruv
1
Grinstein, Amir
1
Grégoire, Yany
1
Gummerus, Johanna
1
Gunther, Robert E.
1
Gupta, Shaphali
1
Henard, David H.
1
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Journal of the Academy of Marketing Science
European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of retailing
1
Major theoretical debates and contemporary issues in marketing theory
1
Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Marketing-mix strategies - product strategy and promotion strategy
1
The SAGE handbook of marketing theory
1
The journal of supply chain management : a global review of purchasing and supply
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ECONIS (ZBW)
5
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1
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
2
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
3
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
4
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
Saved in:
5
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
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