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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Malshe, Avinash"
~source:"econis"
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Malshe, Avinash
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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The journal of business & industrial marketing
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
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