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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Reinartz, Werner J."
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Reinartz, Werner J.
Kumar, V.
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Journal of the Academy of Marketing Science
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Retailing in the 21st century : current and future trends
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Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
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