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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Rhee, Subom"
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Including the effects of prior and recent contact effort in a customer scoring model for database marketing
Rhee, Subom
;
MacIntyre, Shelby H.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 538-551
Persistent link: https://www.econbiz.de/10003800592
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