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~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Fernsehen"
~subject:"Marketingmanagement"
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Fernsehen
Marketingmanagement
Fernsehwerbung
5
Television advertising
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Advertising effects
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Werbewirkung
4
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
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Online-Marketing
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Advertising
2
Brand
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Brand management
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Markenartikel
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Television
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Advertising effectiveness
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Advertising scheduling
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Competition
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Competitive advertising
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Consumer search theory
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Bleier, Alexander
1
Fossen, Beth L.
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Gelper, Sarah
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Guitart, Ivan A.
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Hervet, Guillaume
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Olson, Erik L.
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Journal of the Academy of Marketing Science
Journal of marketing communications
4
Journal of promotion management : JPM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of advertising research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of marketing research : JMR
2
Working papers in economics
2
Advertising in a multimedia age
1
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
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Business history review
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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College of Business working papers
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E-Business
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EBL-Schweitzer
1
Economia e politica industriale
1
Economic development : journal of the Institute of Economics, Skopje
1
Gabler Edition Wissenschaft
1
Göteborgsstudier i journalistik och masskommunikation
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of sport finance
1
International journal of the economics of business
1
Journal of African business
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
3
Sponsorship effect metric : assessing the financial value of sponsoring by comparisons to television advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 505-515
Persistent link: https://www.econbiz.de/10003926608
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