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~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"United States"
~subject:"Werbewirkung"
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Werbewirkung
Hörfunkwerbung
2
Radio advertising
2
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Advertising scheduling
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Competition
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Competitive advertising
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Fernsehen
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Fernsehwerbung
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Internet marketing
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Online-Marketing
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Programmatic television
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Psychology of advertising
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Real-time competitor tracking
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Television advertising
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Caballero, Marjorie J.
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Gelper, Sarah
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Hervet, Guillaume
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Solomon, Paul J.
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Journal of the Academy of Marketing Science
The journal of media economics
4
Journal of advertising research
3
Journal of marketing
3
Media-Perspektiven
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Business history review
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European journal of marketing : EJM
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
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The journal of consumer marketing
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APSA 2009 Toronto Meeting Paper
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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BLM-Schriftenreihe
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Business research quarterly : BRQ
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CSIO working papers
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Contemporary economic policy : a journal of Western Economic Association International
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ERIM report series research in management
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Economics letters
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Ekonomisk debatt
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Healthcare Marketing / Jahrbuch
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INSEAD Working Paper
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Information economics and policy : IEP
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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International journal of production research
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JMM : the international journal on media management
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Journal of academic research in economics
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Journal of communication management
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of global marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
2
A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
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