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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Austauschtheorie"
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Protecting relational assets : a pre and post field study of a horizontal business combination
Lusch, Robert F.
;
Brown, James R.
;
O'Brien, Matthew
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10009012600
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