//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand health"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand health
Sales promotion
14
Verkaufsförderung
14
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
USA
3
United States
3
Beziehungsmarketing
2
Distribution channel
2
Experiments
2
Relationship marketing
2
Vertriebsweg
2
1997-2004
1
Absatz
1
Advertising
1
Advertising effects
1
Behavioral targeting
1
Brand
1
Brand choice
1
Brand loyalty
1
Brand management
1
Category Management
1
Category management
1
China
1
Cognition
1
Consumer attitudes
1
Consumer goods marketing
1
Consumer-based strategy
1
Customer journey
1
Customer mindset
1
Customer prioritization
1
Customer relationship management
1
Dynamic pricing
1
Efficient Consumer Response
1
Efficient consumer response
1
Einzelhandel
1
Erfolgsfaktor
1
Evaluability
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Baehre, Sven
1
Lee, Nick
1
O'Dwyer, Michele
1
O'Malley, Lisa
1
Published in...
All
Journal of the Academy of Marketing Science
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->