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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Firm performance"
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Firm performance
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Journal of the Academy of Marketing Science
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1
40 years of loyalty programs : how effective are they? : generalizations from a
meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
2
Conflict and performance in channels : a
meta-analysis
Eshghi, Kamran
;
Ray, Sourav
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10012434108
Saved in:
3
Customer engagement in social media : a framework and
meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
4
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
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