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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Russia"
~subject:"USA"
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Journal of the Academy of Marketing Science
Cross cultural management : an international journal
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A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
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2
Exploring the national and organizational culture mix in service firms
Webster, Cynthia
;
White, Allyn
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 691-703
Persistent link: https://www.econbiz.de/10008779098
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