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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Transnational corporation"
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Journal of the Academy of Marketing Science
International marketing review
23
Journal of international marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
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ECONIS (ZBW)
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1
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
2
The regional and global competitiveness of multinational firms
Rugman, Alan M.
;
Oh, Chang Hoon
;
Lim, Dominic S. K.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 218-235
Persistent link: https://www.econbiz.de/10009524896
Saved in:
3
Reflections on international marketing : destructive regeneration and multinational firms
Cavusgil, S. Tamer
;
Cavusgil, Erin
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10009524898
Saved in:
4
Special issue: International competitiveness
Hult, G. Tomas M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009524902
Saved in:
5
An investigation of the cross-national determinants of customer satisfaction
Morgeson, Forrest V.
;
Mithas, Sunil
;
Keiningham, Timothy
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009012597
Saved in:
6
Marketing and the multinational : extending internalisation theory
Buckley, Peter J.
;
Casson, Mark
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10009297216
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