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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"USA"
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1997-2004
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Journal of the Academy of Marketing Science
Working paper / National Bureau of Economic Research, Inc.
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American journal of agricultural economics
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Journal of promotion management : JPM
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Journal of retailing
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Journal of retailing and consumer services
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Consumer behavior analysis : (a) rational approach to consumer choice
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Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
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Enterprise & society : the international journal of business history
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More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
2
Sales promotions and channel coordination
Wierenga, Berend
;
Soethoudt, Han
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003986401
Saved in:
3
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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