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~isPartOf:"Journal of the Academy of Marketing Science"
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Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market
Gruca, Thomas S.
;
Sudharshan, D.
;
Kumar, K.Ravi
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10006151783
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