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~isPartOf:"Journal of the Market Research Society : JMRS"
~subject:"Corporate annual report"
~subject:"USA"
~subject:"United Kingdom"
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Journal of the Market Research Society : JMRS
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A successful new brand: shield
Wellan, Dee M.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10001051042
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